The principles that drive everything we do
Make it fun.
If we have fun making it, viewers will have fun watching it, creating a higher chance of success.
Start with data.
Egos and opinions often drive creativity, which might be great for awards, but not always for ROI.
Push boundaries.
Be open to venturing into uncharted territory; otherwise, you will never be different from everyone else.
Serve the ROI.
Do everything humanly possible to provide the maximum value because that is how partnerships become long lasting.
