The Square Restaurants team was releasing a new product for Restaurants that allowed them to streamline their front and back of house operations. We produced a motion graphic video that explained the benefits of their new product while showing some of the key aspects of it. With an audience that is notoriously not tech savvy, we needed to make a rather complex piece of software look simple and inviting, and do it in different languages due to their global footprint.
Armed with their release video, Square launched their new product to 10 different audiences around the world.