B2B Video Production Partners: How to know who's right for you
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Whether you're a B2B company looking to create an explainer video or launch video ads for social media, choosing the right video production partner that fits your culture is crucial. Here are the 8 things you should be asking when vetting partners.
1. Is Strategy part of their service? 🎯
Most video production companies focus on producing beautiful videos, but more often than not, they rely on you to give them the blueprints. Someone who will help you determine what content is right for the goals at hand, is worth their weight in gold.
✅ Ask what they do to understand your company, your customer, and your problem.
✅ Make sure they develop a sound strategy, before getting into creative.
2. Do others sing their praises? 🌟
Client references can offer invaluable insights into a company's professionalism, creativity, and reliability. Don't hesitate to ask for references and actually reach out to those past clients to get their firsthand experience.
✅ Ask for references from past clients and reach out to them ASAP.
✅ Ask revealing questions like: What was their process like? Did it seem like they we're mostly focused on your business success and not just making pretty content?
3. Are they good communicators? 📞
Effective communication is crucial in any collaborative project. From the initial consultation to the final delivery of your explainer video or tutorial video, the company should keep you in the loop.
✅ Do they outline how communication will work throughout the production process?
✅ Do they make it easy for you and your team to stay up to date, find files, and give feedback?
4. How are they with deadlines? ⏰
Time is often of the essence when it comes to video production, especially for timely video ads for social media or B2B explainer videos.
✅ Confirm that they always meet their milestones and deadlines. (If not, ask why a deadline or milestone wasn't hit.)
✅ Understand the timeline and the steps involved in their production process.
5. Are they upfront with their cost? 💰
Budget is a critical factor in your decision. Getting a detailed quote that breaks down the costs, including pre-production, production, and post-production expenses is notoriously the hardest part when working with a video production partner.
✅ Can they give you a quote or price out additional options and permutations quickly?
✅ Do they try to keep the budget talks until the creative is fleshed out? (This is good for brands and agencies, but not for B2B companies who don't have boatloads of marketing budget.)
6. Do they focus on making content fun? 🎨
A creative approach can set your video apart from the competition. During your initial discussions, assess how the company handles the art of making you stand out or entertain their viewers.
✅ Ask how they will ensure that viewers will watch and not scroll past.
✅ Look for innovative ideas in their past work.
7. Do they have a repeatable process? 🔄
Understanding your potential partner's video production process from concept to completion can give you insights into their efficiency, creativity, and adaptability.
✅ Ask about their production process and it's individual stages beyond just Pre-Production, Production, and Post-Production.
✅ Determine if their process is built for your success or just theirs.
8. Do you like them as humans?🤔
Finally, trust your gut feeling. You'll be working closely with the video production company, so if their business checks all the boxes, it's essential to choose humans that you will enjoy working with, because collaboration is where magic is made.
✅ Reflect on your comfort level with the team.
✅ Listen to your gut feeling during initial interactions.
BONUS: Project Files 🗃️
Will you own all production and RAW files at the end of the project? If the answer to this is anything but "Of course!" then run away... as far and as fast as you can.
Video Brothers is a B2B video production agency that helps you stand out in the sea of same-same with fun ads, capture savvy leads with entertaining video explainers, and retain customers with amazing customer experience videos.
