Explainer Videos: The Ultimate Tool for B2B Engagement and Growth

Date
September 11, 2023
WRITTEN BY
Dan Sullivan
READ TIME
3 Minutes
Explainer Videos: The Ultimate Tool for B2B Engagement and GrowthExplainer Videos: The Ultimate Tool for B2B Engagement and Growth

Start your career as color grading editor

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  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

Choosing the right color software

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Choosing the best computer monitor

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Creating your viewing environment

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Conclusion

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Start your career as color grading editor

Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.

  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti

Choosing the right color software

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.

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Choosing the best computer monitor

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  • Neque sodales ut etiam sit amet nisl purus non tellus orci ac
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse
  • Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat in egestas erat imperdiet sed euismod nisi.

Varius duis at consectetur lorem donec massa sapien faucibus etivamus arcu felis bibendum ut tristique et egestas quis ccumsan sit amet nulla facilisi morbi orci a scelerisque purus
Conclusion

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Explainer videos are more than just a trendy marketing tool; they're a powerful way to communicate your brand's message, simplify complex information, and engage your target audience. At Video Brothers, we've honed an explainer video formula that ensures success:

  1. Hook: Capture attention with an engaging start.
  2. Problem: Identify a common issue your audience faces.
  3. Solution: Present your product/service as the answer.
  4. Call To Action: Encourage immediate engagement.
  5. Doubts & Credibility: Address concerns and establish trust.
  6. Call To Action 2: Reinforce the desired action.
  7. Credibility: Cement your brand's reliability.
BTS: BoseBuild Explainer Video Shoot

Now, let's explore why explainer videos are essential, especially in the B2B space:

Simplifying Complex Information

Explainer videos distill intricate products or services into easy-to-understand content. Think of it as smoothing out a rough piece of wood to reveal its true beauty. It's about making your core functions accessible and appealing to prospective clients.

Increasing Engagement

Who says B2B has to be boring? With the right hook and creative approach, explainer videos can be fun, interesting, and emotionally resonant. At Video Brothers, entertainment is a must-have ingredient in our explainer video formula.

The Goodcall Explainer we made delivered a 25% CTR for 2+ years

Boosting Conversion Rates

An effective explainer video educates your prospects, accelerating their journey through your marketing funnel. Let the video do the heavy lifting, answering questions and moving potential customers to the next step, shortening your sales cycle.

Improving SEO Ranking

Search engines love video content. An engaging explainer video not only enhances your SEO ranking but also increases brand visibility, leading to more leads and growth opportunities.

Eventfarm stood out from the crowd with an Explainer on their Event Safety Toolkit During Covid, and we did it all without uttering the word "In these unprecedented times..."

Enhancing Brand Image & Differentiating from the Competition

An entertaining explainer video can elevate your brand image and set you apart from the crowd. By connecting with your audience through fun and relevant content, you position your brand as the top choice.

Stand Out With Your Brand Out

In the seemingly "boring" world of B2B, standing out is crucial. Explainer videos, crafted with our unique formula, offer an innovative way to showcase who you are, what you do, and why you're the best at it.

Whether you're looking to improve brand image, boost conversion rates, or simply make your complex services more digestible, Video Brothers is here to help. Our expertise in video production, including animated ads, motion graphics, and engaging B2B ads, ensures that your content resonates with your audience.

Video Brothers is a B2B video production agency. We’ve been making content  for 10+ years, from explainers to 140+ episode branded entertainment series.

Click here to schedule your 15-minute consultation call to find out how video can help you capture more leads and stand out from the competition.

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