Generate More Leads with Video Content: A Guide for B2B Business
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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In the ever-evolving landscape of B2B marketing, video content has emerged as a powerful tool for audience engagement, conversion rate optimization, and revenue growth. Video Brothers, a leading B2B video production agency, specializes in creating compelling videos that resonate with your target audience. Here's how you can leverage video content to generate more leads:
1. Explainers
Explainer videos are short, engaging pieces that break down complex ideas into easily digestible content.
With a proven explainer video formula, these videos can simplify your message, making it accessible to a broader audience. They are ideal for showcasing the best SaaS product demo videos or illustrating a unique selling proposition.
An explainer video might sound boring but it certainly doesn’t have to be. Take a look at this Explainer from Eventfarm, an event marketing SaaS company.
2. Brand Videos
Brand videos help to generate awareness for your business. Brand videos should be fun, engaging, and memorable.
Through brand storytelling, these videos create an emotional connection with your audience, enhancing brand recognition and loyalty. This Mailchimp ad for example, will definitely stick with you.
3. Product Overviews
These videos provide a detailed look at a product's features, benefits, and how it solves a specific problem.
By showcasing your product in action, you can increase conversion rates and drive sales, especially when paired with engaging B2B ads.
We helped Bose launch their Bose Build series of products. Although this is a B2C ad, it shows how a product overview doesn’t have to be a stuffy, feature-listing snoozefest.
4. Walkthroughs/Tutorials
Walkthrough or tutorial videos guide users through a process, such as using a software application or assembling a product.
Whether it's an app walkthrough or a more complex tutorial video, these videos enhance user experience and foster customer satisfaction.
Video Brothers worked with Square to create this tutorial on the Square POS. Restaurant owners can use this video and others like it to smooth out the onboarding process for new hires.
5. Branded Entertainment
Branded entertainment videos blend advertising with entertaining video content, creating a seamless and enjoyable viewer experience.
These videos can captivate your audience, leading to higher engagement and brand affinity. LEGO partnered with Video Brothers to create Rebrickulous, a YouTube series that gave kids an entertaining show that taught them how to be creative with LEGOs and occasionally threw stuff out of helicopters.
Video Content: The New Standard
Video production is no longer a luxury; it's a necessity in today's competitive B2B landscape. B2B companies can (and should) leverage as many of these types of video to connect with audiences, tell brand stories, and ultimately, generate more leads.
Video Brothers is a B2B video production agency. We’ve been making content for 10+ years, from explainers to 140+ episode branded entertainment series.
