Revamping Square Video Game: From "Meh" to "Wow"!
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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TL;DR:
We transformed Square's tutorial scene from drab to fab! In just 9 months, we delivered 28 captivating B2B videos for an improved Amazing CX. 🚀🎥✨
Ever felt like software and hardware tutorial videos could use a little... pizzazz? If you've ever sat through a monotonous presentation wondering if coffee could be delivered intravenously, you're not alone.
The Setup:
Enter Square, the international financial juggernaut. They're revolutionizing how SMEs handle transactions, turning tablets and phones into chic payment systems. Innovative? Absolutely. But their complex offerings requires a lot of customer education.
The Roadblock:
Their videos, however, felt like they belonged in a dusty old conference room. And every new video project was like... building a LEGO set without instructions--different every time. Plus, the challenge of ensuring their international customers felt at home? That’s not just about subtitles, folks.
Our Masterstroke:
We stepped in with our specialty: B2B videos that aren't just videos, they're "Videos For Amazing CX". It's like giving a black-and-white movie a Technicolor makeover.
Check out the difference below. The tutorial that got the Video Brothers treatment is on the right😉
Strategy in Play:
We didn’t just hit ‘play’; we rewound, paused, and fast-forwarded to match Square's pace. Whether it was crafting from script-to-screen or taking a prepped storyboard to the finish line, we were on it.
Results to Brag About:
Square’s various teams loved what they saw, and soon, we were working with several departments. 28 videos and 44 minutes later, we've spanned topics and languages alike. More than half these B2B 'Videos For Amazing CX' were localized for a truly global experience. 🌍🎬✨
Lessons from the Trenches:
A tight script? That’s your ticket if voiceovers join the party. And for those thinking of localizing, prep the ingredients before heating the pan.
Signing Off:
While we're all about making companies shine and raking in savvy leads, we cherish the journey. Helping our partners continually dazzle their customers with "Videos For Amazing CX" is where deep, successful partnerships are made.
Video Brothers is a content marketing and video production company. We’ve been in the biz for 10+ years making all types of video, from explainers to 140+ episode branded entertainment series.
