Who made the Cardata Ads?
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Goal
The goal of this campaign is to get the Cardata brand and vehicle reimbursement solutions in front of companies that rely on employees that drive.
Who is Cardata?
Cardata is a SaaS platform that provides fully-managed vehicle reimbursement programs that help companies pay their drivers more while reducing their tax liability.
Our Strategy
Businesses that rely on drivers, whether they’re using fleet cars or leveraging employee-owned vehicles, struggle with disorganization and rising costs due to a lack of efficiency in their vehicle reimbursement programs. We developed concepts that highlight some absurd worst-case scenarios while featuring Cardata as the solution to their struggles.
Our Process
We start by fully understanding your brand and customer. Then, we develop several concepts with varying themes. Once a concept is chosen, we expand it into all scripts for the campaign. Next, we film and edit with the high quality you expect from major brands, ensuring the final product is perfectly tailored for your ad distribution plan.
The Video Brothers Secret Sauce
We create a library of assets for our clients in multiple lengths, formats, and aspect ratios. With all of these assets, clients can build their distribution strategy to capture audiences for less and then retarget them for a fraction of the cost.
For instance, Video Brothers ads on LinkedIn efficiently guide audiences through the marketing funnel at 50% of the cost compared to standard content strategies. Video Brothers ads also blow the standard LinkedIn engagement benchmarks out of the water. Basically, we get better performance for 50% of the ad spend.
We also have a proprietary production process that enables us to produce high-quality content at a fraction of the cost of normal productions, but I’m not spilling the beans on that!
What’s an “Ad Suite”?
An ad suite includes everything from top-of-funnel teaser ads to bottom-of-funnel reminder ads.
Hero Ads
Hero ads are full-length ads. They tell the whole story. Watch the Hero Ads we shot for Cardata below!
Teaser, Follow-Up, and Reminder Ads
Teaser ads (15-seconds) and reminder ads (6-seconds) are included in every Video Brothers ad suite. That’s so our clients can maximize the effectiveness of the ads at every stage of the funnel.
15-second ads work great at the top of the funnel. Their shorter length means you can capture audience’s for cheaper. Then you hit your retargeting audience with the hero ads since it’s a lot cheaper than serving them cold. And the 6-second reminder ads live at the bottom of the funnel reminding (see where we got the name) Cardata’s high-intent prospects that they exist, and hitting them with a CTA.
Watch all the versions of the ads here.
Static Photography
On top of the videos, Cardata got a ton of character portraits and stills of key scenes from the ads. These are worth their weight in gold for companies looking to build a comprehensive campaign around their ad suite. The re-touched stills we provide can be peppered around a landing page or in an email newsletter to really fill out a marketing campaign.
Key Takeaways:
- Having the best tools and programs for companies that rely on drivers only takes you so far. Your prospect need to drive to your website! (See what I did there?)
- Making your prospects laugh is the best way to get them to remember your name, brand, and logo. Don’t believe me? Some smart people did the math. Seriously, there’s a study. Check it out!
- Having a creative ad is great but if you want to maximize your reach while simultaneously cutting your ad spend, you need to have assets tailor-made for each stage of your funnel.
This is OUR Call To Action!
To learn more about Video Brothers, book a call with our Co-founder Chandler Quintin and/or check us out on LinkedIn. Watch some of our ads while you’re there.😉
We’d love to hear what you think, and we’re here to help every B2B business demystify the ins and outs of fun video advertising. We also have an unhealthy obsession with the 1990 Teenage Mutant Ninja Turtles movie and its influence on modern cinema.
