Who made the Loxo ads? - The Video Brothers
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Loxo - a SaaS platform for headhunters and recruiters, came to Video Brothers with one big goal: to crush their marketing and advertising on LinkedIn and CTV.
Loxo wanted to make ads unlike what other B2B businesses are doing - fair enough!
Let's start this story at the end. When we delivered the finalized ads to Loxo's Head of Marketing, he had this to say...
"Our best month in company history of pipeline generation..." - Sam Kuehnle, Head of Marketing @ Loxo
Wild! You don’t just get reactions like that from making awesome videos, you get reactions like that when the process and experience of working with Video Brothers is this much fun.
Loxo’s ads are fun as hell, so let’s show you some. For context, the Video Brothers ads for Loxo were centralized around a major theme that nails their ICP’s pain-point: finding the elusive candidate.
What’s more elusive than Bigfoot and Aliens? Here are the two keystone 30 second spots for you to watch, because let’s face it, you want to see these ads ASAP.
30-Second Spots
Luckily, Video Brothers is one of the few video agencies that specialize in fun B2B video, and with 11 years of experience working with B2B, SaaS, tech, start-ups, scale-ups, and even global titans - Loxo came knocking on the right door.
Specifically, Loxo was looking for answers to the common questions most rapidly growing and scaling B2B businesses ask… ‘how do you make awesome B2B ads?’, ‘how do you make a B2B business stand out?’, and most importantly ‘how can a B2B business dominate their industry?’.
While we’re at it, why not show you some of the 15-second variations - in this ad-suite, we created 4 different 15-second spots.
15-Second Spots
The Video Brothers strategy for Loxo was to create a B2B awareness ad suite that was not only fun, but also strategically built for recall, shareability, and of course - wild performance. Few in B2B are making videos this fun, so Loxo will achieve stellar results by simply providing entertainment value to their audience.
Video Brothers’ ad-suites are not just a few videos, they’re a massive suite of assets with multiple variations - each video in this ad suite is delivered in multiple aspect ratios, versions with subtitles and without, and of course, multiple CTA variations.
Speaking of B2B CTA’s, let’s check out the two major CTA variations Loxo received. These are typically used later in the funnel to remind retargeted audiences to grab that demo.
CTA Spots
Those are the major deliverables in the Video Brothers ad-suite for Loxo, but that’s not all.
B2B businesses are now thinking like media companies. It’s not just about making ads, it’s about making cinematic universes for your ICP that delight, rope them in, and make them to truly fall in love with the brand.
Here’s a sampling of the static photography of the characters from the Loxo ads - which are being used on landing pages, emails, and static ads. This way, when Loxo captures their audience and brings them where they need to go, the fun keeps going!
Static Photos
Could we bore you with discussing the nitty gritty of the process? Sure! But rather than that, here’s a summary of how these came together so you, the B2B marketer, can envision what it’s like to work with Video Brothers…
This ad-suite was a 12-week engagement, and we went from kick-off to production in 8 weeks. If you’ve made any sort of complex video like the above before, you’ll know that’s wild!
First, our creative process took a deep dive to understand Loxo’s ICP, product and offering.
Next, we developed dozens of concepts that spoke directly to their ICP and captured the essence of Loxo’s core offering.
From there, we refined the concepts and ideated the full suite of assets that would complete the strategy and ladder up to Loxo’s objectives.
Following that, our pre-production phase precisely planned a multi-day production involving over 30 individuals expertly coordinated to pull off what you just saw on time, and on budget. We even had one of the stunt coordinators from The Dark Knight on-set to make sure our Alien stunt would go off without a hitch. Batman would be proud.
After the cameras cooled down, we went straight into our iterative post-production process, where Loxo was able to see, hear, and feel the progress as we marched towards the finish line.
The finish line arrived on-time, and the Loxo ads are now live on LinkedIn, CTV, and other social platforms.
Wrap Up
Not only are we proud of the Loxo ads, we’re proud of the process that made this engagement so much fun for Video Brothers AND Loxo. At this point, we’re practically best friends!
From here for Loxo, it’s all about measurement, testing and learning from all of the variations, and of course, achieving incredible performance. With ads this fun, view rates skyrocket followed by a tidal wave of engagement, and lead to results above and beyond the norm.
To learn more about Video Brothers, book a call with our Co-founder Chandler Quintin and/or check us out on LinkedIn.
We’d love to hear what you think, and we’re here to help every B2B business demystify the ins and outs of fun video.
